Business Analytics refers to the application of quantitative methods in business decision-making to solve complex problems, enable technology adoption, improve performance, forecast and plan for change, while managing and balancing risks.

Business Analytics is a powerful tool for analyzing and evaluating data to uncover correlations between potential risks, forecasts, and trends, helping organizations leverage technology to improve business effectiveness. Careers that rely on Business Analytics skills include systems management, investment analysis, and customer intelligence across fields such as marketing, finance, and supply chain management.

Unlock the potential of Business Analytics by harnessing the increasingly affordable data processing power of modern computing and technology. Success comes from maintaining a strong focus on supporting important decisions with deeper and more insightful analysis.

Business Analytics is an open, highly dynamic discipline that examines data to reveal valuable relationships that enable organizations to make strategic decisions quickly and accurately.

The course is delivered in both English and Vietnamese. Upon completion, learners will be fully equipped to:

• Understand the fundamental principles of business analytics and how to apply them across various industries.
• Develop data visualization and storytelling skills to communicate insights effectively.
• Gain hands-on experience with big data tools, statistical methods, and machine learning techniques.
• Enhance their ability to build management dashboards, proposals, and strategies based on analytical findings.
• Apply advanced analytical techniques to solve real-world business problems, including customer retention, financial analysis, and growth strategy development.

• Although the course is highly quantitative, it does not require learners to have prior knowledge. Instructors will guide students step by step throughout the learning process.
• The teaching team consists of professional and dedicated instructors who employ modern teaching methods and are currently founders or senior managers at leading corporations in Vietnam.
• The program is designed to stay closely aligned with real business practices.
• Flexible learning formats are available both online and offline, supporting learners who are not based in Ho Chi Minh City.
• Learners also have the opportunity to participate in the Center’s projects, gaining practical experience across different industries.
• A variety of free learning materials is provided throughout the course.